Fewer reminders.
Less rushing.
Easier mornings.

Fewer reminders.
Less rushing.
Easier mornings.

Fewer reminders.
Less rushing.
Easier mornings.

Nudge guides children through their morning routine step by step, so they can get themselves ready without you constantly telling them what to do next.

Nudge guides children through their morning routine step by step, so they can get themselves ready without you constantly telling them what to do next.

✓ Try Nudge at home for 14 days.

Not happy? Return it for a refund.

✓ Try Nudge at home for 14 days. Not happy? Return it for a refund.

Buy Nudge – CHF 65 · Delivery included

See how it works

Nudge visual morning routine guide for children

See Nudge in action

See Nudge in action

See how a child uses Nudge to move through their morning routine independently.

Tap for sound

Tap for sound

Mornings don’t have to start with reminders.

Mornings don’t have to start with reminders.

For many families, mornings begin with the same reminders.

“Brush your teeth.”

“Please get dressed.”

“Is your bag packed?”

“Shoes on, please.”

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Nudge turns the morning into a simple visual routine children can follow on their own, encouraging independence without apps, notifications or digital distractions.

Calmer mornings. More confident children.

Calmer mornings. More confident children.

Small daily routines build confidence that lasts beyond the morning

Child using the Nudge visual morning routine guide

Builds Independence

Children complete routines on their own.

Creates Calmer Mornings

Less repeating. Less rushing. Less frustration.

Builds Confidence

Small daily successes help children become more independent.

Simple enough for children. Reassuring for parents.

Simple enough for children. Reassuring for parents.

A clear visual routine helps children know what comes next — without needing a phone, a timer or another reminder.

Nudge routine screen showing a child’s morning steps

Step 1

Tap Start

Switch on Nudge and tap the blue arrow.

Child following a visual morning routine with Nudge

Step 2

Complete each activity

Children move through each visual cue at their own pace and see exactly what comes next.

Nudge touchscreen routine guide for independent mornings

Step 3

Celebrate!

Every completed routine becomes a small win — reinforcing confidence one morning at a time.

Designed for real family life.

Designed for real family life.

Designed to support routines without pulling children into another digital experience.

Works offline

Reliable routines without Wi‑Fi dependence.

Reliable routines without Wi‑Fi dependence.

No phone required

No setup flow or parent phone needed.

No setup flow or parent phone needed.

One simple purpose

Only the routine, clearly presented.

Only the routine, clearly presented.

Designed in Switzerland

Designed in Switzerland

Thoughtful, durable and family-tested.

Thoughtful, durable and family-tested.

For children aged 4–9.

For children aged 4–9.

Nudge gives young children a visual structure they can understand before reading fluently — supporting responsibility without pressure.

For parents who want calmer mornings.

For parents who want calmer mornings.

Less repeating, fewer negotiations and a more independent start to the day — for the whole family.

Questions parents ask first.

Questions parents ask first.

Questions parents ask first.

Nudge is designed to feel simple, calm and easy to understand from day one.

Nudge is designed to feel simple, calm and easy to understand from day one.

How can I be sure Nudge will work for my child?

We’re confident Nudge can make your morning routine easier. That’s why you can try it at home for 14 days. Let your child use Nudge as part of your normal morning routine and see the difference for yourself.

If you’re not happy with Nudge, simply contact us within 14 days of delivery and return it for a refund.

Nudge can be opened and used during the trial. We just ask that it is returned undamaged and with the supplied accessories. Return postage is paid by the customer.

What’s in the box?

Your Nudge comes with:

  • Nudge touchscreen device with your chosen character

  • USB-A to USB-C power cable


Please note: A USB power adapter is not included. Nudge works with a standard 5V USB-A power adapter.

Is this another screen?

Technically, yes, Nudge uses a touchscreen. But it has only one purpose: helping your child complete their routine.


Your child simply taps the pictures to tick off each task. Apart from the checklist, there’s a start screen and a short celebration when the routine is complete. That’s it.


There’s no internet connection, no YouTube, no videos, no games, no apps and no notifications. Nothing to browse, watch or get distracted by.


It’s a touchscreen, but it isn’t screen time.

Is Nudge an app?

No. Nudge is a dedicated physical routine guide. There are no apps to download, no phone required and no digital distractions.

What age is it for?

It’s made for children aged 4–9 who benefit from clear, visual routine cues.

Is Nudge available now?

Nudge is available now with Pinky the Rabbit and Nessie the Loch Ness Monster. More Nudge characters are coming soon, giving children even more ways to make their routine their own.

Why Nudge exists.

Why Nudge exists.

Why Nudge exists.

Nudge is built in Switzerland for parents who want calmer mornings and more independent children, without apps, distractions or added pressure.

Designed with real family mornings in mind.

Designed with real family mornings in mind.

Calm, physical and child-friendly — with a premium feel parents are happy to keep visible at home.

Ready for calmer mornings?

Ready for calmer mornings?

Give your child a little more independence, one morning at a time.

Buy Nudge – CHF 65 · Delivery included